This photo has been floating around for a month, usually with a variant of this explanation:

“Preparing for English-speaking visitors, a restaurant in China recently ran its name through an online translator, took the result, then purchased and mounted a large sign displaying the English version of their name: Translate Server Error.”

I tend to be a bit more suspicious – whoever thought up this viral photo strategy is a freakin’ genius! I hope they make money hand over capitalism-loving fist as a result of this brilliant web strategy.

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