Pocket full of shells

We had to take our Mazda 2 Elegance (TH only sedan model) into the new dealer down the highway to fix the most annoying vibration in the world (which will require removing the dash so I’m totally not doing it myself). Anyway, someone cut me off on the way home just as this came up on screen in the windblown (windows open because it’s nice) Kujira:

It was oh so aggro.

~ best RATM cover, evah! ~

Jeff Goldblum – The Future is on LSIs (Rohm)

When I started out as a copywriter in a medium-sized translation office in Miyakojima, Osaka, I had more translation and technical writing jobs than anything very creative… but in that first year, a huge job landed on my desk, unbeknownst to me. The job was simple, the client wanted a rewrite and “native check” from a random gaijin on staff – me. The original headline was a single sentence, roughly worded. Something like, “We can see the future on this LSI.” Of course, nobody knew (and to this day, nobody knows) what an LSI was, so: “Large-scale integration (LSI) is the process of integrating or embedding thousands of transistors on a single silicon semiconductor microchip.” In semiconductor manufacturing circles, it refers to a specific kind of microchip.

I tried to convince the client to replace “LSI” with “microchip” for a few hours, but to no avail – the nomenclature was set in stone. So I suggested “The Future is on LSIs,” and promptly moved onto the next job. I was used to knocking out several quick jobs a day, so I didn’t really give it a second thought. Until I was watching TV one day half a year later and saw Jeff Goldblum, in the desert, with a spiky haircut, speaking words I had written:

It was my proudest day as a copywriter.

Later in my career, I would work with advertising legends like Leo Burnett on hot accounts like Sony Vaio, Virgin Records, and the Honda Insight, but I would always be drawn back to that hot day in the translation office in Osaka.

Toyota 2000GT in Thailand

Tucked somewhere in between a bunch of other cars in an underground parking lot in Bangkok, a true legend is waiting for Sumitomo/Dunlop brake seals that are probably impossible to find… Reading this forum post from 15 years ago reminded me why I had to change out my entire brake system for the Crown. There simply were no replacement parts to be had. My calipers were also marked Sumitomo, and I sent all of the parts to someone who needed them online.

It would be a real dream to see the king of Toyotas cruising down the tollway in BKK. Just like this:

(Photo borrowed from 70-80’s Thai Retro FB Page)