If I ever wanted to market a new pickled fish rice topping for mass consumption in Japan, I would do two things:
1. Make sure it resembled miniature baby seals, or alternatively, Hamutaro
2. Name it something along the lines of mukashinagara shin-atarashiko (kuromame tappuri no)
That is all.
Raising a family in Thailand // Documenting Issan food, culture, music, and people
