In November 2008, Thai superstore Big C opened a branch store in Maha Sarakham, just a few minutes down the street from us. Life hasn’t been the same since, mostly in good ways since we pay less for more and no longer have to venture downtown to the small Tesco with shitty parking inside the SermThai department store. Also, there were certain things – such as sporting goods and bicycles – that were only sold at ridiculous markups at small stores until now, so watching said shops close up forever is satisfying on some very small, very human level. On the flip side, traffic on the main street in front of our house has increased greatly – sometimes making a U-turn in front of Big C is like sitting inside a supercollider and watching electrons whizz by.
Raising a family in Thailand // Documenting Issan food, culture, music, and people
The ‘C’ stands for Costco. They’re going to take over the world I tell you. In China, they will be called – ‘Ju Da C’.