When I started out as a copywriter in a medium-sized translation office in Miyakojima, Osaka, I had more translation and technical writing jobs than anything very creative… but in that first year, a huge job landed on my desk, unbeknownst to me. The job was simple, the client wanted a rewrite and “native check” from a random gaijin on staff – me. The original headline was a single sentence, roughly worded. Something like, “We can see the future on this LSI.” Of course, nobody knew (and to this day, nobody knows) what an LSI was, so: “Large-scale integration (LSI) is the process of integrating or embedding thousands of transistors on…