A stall selling wigs at Robinson Roi Et shopping mall. It must be noted that the number of the stall is also shorthand for the name of the city, Roi Et, which means “a hundred and one.”
According to Wikipedia:
The name of the province literally means ‘one hundred and one’ (Thai: ร้อยเอ็ด; RTGS: roi et ). Correctly, the number should be “eleven” (Thai: สิบเอ็ด; RTGS: sip et ), as the province was named after its eleven ancient gates built for its eleven vassal states. In ancient times, the number “eleven” was written “๑๐๑” (101) and the provincial name was written accordingly. Later, people took “๑๐๑” to mean ‘one hundred and one’ and have since then called it “Roi Et”.[4]
“Roi Et” is also jokingly called “LA” by the locals.