I think that Google should be pushing Maps into social media harder because it currently controls the majority (the number I’ve seen recently is ~70%) of the online map market, but is getting undercut, mainly by Waze. For Thailand, outside of urban centers, Waze is complete trash (as are all other competitors except for dedicated GPS systems like Garmin). Plus, there are already 30 million Local Guides worldwide according to Google.
This is a step in the right direction: Google Maps tests a social networking feature with the ability to ‘follow’ Local Guides
Full disclaimer: I am an active Local Guide
If Google Maps would integrate the user-contributed traffic and police reports of Waze into an optional view of the current system, it would just be SO GOOD… Or how about attacking social media from a location-centric (specifically maps-centric) standpoint? And reinstating all the functions/data of Google Reader as well? Before Facebook and Insta cause the collapse of all non-soc media websites? kthxbai