Linking to Britannica articles

I need to access a full article on Britannica and I heard you can do it by linking from a blog: folk society
Update: It works! An alternative is to bookmark the target article to del.icio.us. Of course, this bears the question as to why Britannica is still based on an archaic paid subscription system, but I’m not complaining. I really need to know about folk societies since I’m doing someone else’s homework (ahem!).
Here is the link to Britannica’s official policy regarding linkage.