Nova is in trouble

The gist of this advertisement is that Nova is going to raise their prices and ostensibly their level of service as well. We all know this is BS. I have met some pretty cool people that have worked at all of the main eikaiwa companies in Japan including Nova, but Nova seems to attract a lot of sub-par, loser gaijin while offering second-rate english conversation lessons. Nothing is very likely to change, except for a price hike.
This has to be one of the stupidest advertisements I have ever seen. Who should have to pay more for an already over-priced, inferior service? Unfortunately, it isn’t common knowledge to Japanese people that Nova isn’t one of the better franchises. Marketing does work, but will people really buy this?
To their credit though, Nova is a good for getting you a working visa in Japan, for generating unbelievably funny baka-gaijin stories in bulk, and sometimes for networking. Other than that, it is a company that regularly passes out packets of tissue paper for free at most of the places heavily used by pedestrians in Osaka.